Aliki Beach is a coastal destination located on the northern shores of the Rethymno prefecture.

Geographically, it is situated east of Panormos, nestled in a small cove immediately after Almirida beach.

The landscape is characterized by the natural beauty of the coastline, with the beach surrounded by the typical terrain of the area. The church of Agios Nikolaos is located nearby to the southeast, serving as a landmark for the location.

Access to Aliki is achieved via the local road network that serves the wider area and connects it with surrounding settlements. The road passes directly above the shore, making it easily accessible for visitors.

There are some tourist infrastructures in the area, as accommodations are available for visitors. The beach offers a peaceful environment for swimming in the Cretan Sea, away from the intense pace of major tourist centers.