Asimi is one of the most significant and developing settlements in the Heraklion prefecture, built in a strategic location in the heart of the fertile Messara plain.

Due to its position, the village serves as a central commercial and administrative hub for the wider region, while maintaining the authentic character of a Cretan town that remains vibrant throughout the year.

In terms of transportation, Asimi plays a pivotal role as it is crossed by the Provincial Road of Agion Deka – Pretorion, one of the main road axes connecting the central and southern parts of the prefecture. The excellent road connectivity with surrounding settlements and production zones has contributed decisively to the local economic development, making it a reference point for the daily activities of the region's residents.

The settlement's economy is inextricably linked to the primary sector, as the surrounding area is renowned for its extensive olive groves and the production of high-quality olive oil. The presence of specialized units supporting agricultural production in the wider zone highlights the importance of farming for the local community. At the same time, Asimi offers a variety of services and infrastructure that meet the needs of its citizens, providing a balance between traditional rural life and modern amenities.