Armeni is one of the most important and vibrant settlements in the Rethymno prefecture, built in a strategic inland location south of Rethymno city.

The village is situated on the main road axis connecting the north and south sides of the island (Rethymno-Agia Galini Provincial Road), serving as a key hub for the region.

Daily life in Armeni is supported by a well-developed market. Traditional businesses,  operate in the settlement, along with gas stations serving residents and passing travelers. The village's culinary tradition is also strong, with well-known taverns offering authentic Cretan cuisine.

In the wider area of Armeni, there are significant religious monuments, such as the church of Agioi Anargyroi (Kosmas and Damianos) and the Holy Church of Agios Astratigos. Additionally, the settlement neighbors other interesting locations, such as Agios Georgios and Pano Armeni, while the area offers quality accommodation options.

Armeni is globally known for the Late Minoan Cemetery located nearby, which is one of the most significant archaeological monuments in Crete. The combination of historical heritage, strategic location, and authentic Cretan hospitality makes Armeni one of the most attractive destinations in the heart of Rethymno.